Get Creative

What you're going to say and how you're going to say it

Now that you’ve defined the problem, you need to get creative about what you want to say about it (your message) and how you want to say it (your concept).

Your Message

What is the message you want to share with the world about the problem?
What story do you want to tell?

Take some time to think about the message you want to get across, who your audience may be, and how you can tell a positive story that people will relate to. Discuss your ideas with friends and people who identify with the issue to get their feedback.

Your Concept

Now that you know what you want to say, you need to find a creative way to tell the story.
To help you get started, we’ve got 3 inspirational concepts you could consider:

The following inspirations include:
1. Sparking conversations about tough topics
2. Experiencing the other
3. Celebrating diversity

1. Spark conversations about tough topics

Simply talking about problems is an important step to combatting hate. A great way to help people understand the impact of hate speech is by listening to what people have to say about it.

You can do this by starting conversations around difficult topics, like racism, sexuality, discrimination, and stereotypes; topics that people usually don’t talk about.

Your video could be in the form of an intimate discussion between people with opposing views, a one-on-one interview with someone sharing their experience, a voxpop survey of university students, or anything else.

The questions can range from being provocative and thought-provoking to ridiculous and fun.

How you could do it

  1. Challenge stereotypes by asking “Why do certain stereotypes exist? Are they really accurate?”
  2. Shed light on how we treat each other online, by asking “Would you say that to a person’s face?”
  3. Share opinions by asking “What do you know about cyberbullying, hate speech, Islam, etc.?”
  4. Use humour & ask silly questions that highlight the absurdities of hate speech, racism and intolerance

TAKE A LOOK – “Take a seat, make a friend”

take a look – “One Parramatta encourages conversations & self-reflection about racism”


2. Experience the other

People who do not have experience with certain religions, cultures or groups may be more likely to develop prejudiced views against those people.

An “Experience the Other” narrative helps shape people’s attitudes about others by helping them to experience what life is like in their shoes, what their culture is like, or what their values are.


  1. Document people experiencing a part of someone else’s culture, perhaps through dress, food, sports or religious events – is it what you expected?
  2. Simulate a “Day in the Life of…” and document your experience.
  3. Tell the stories of people who have been targets of online hate speech, such as refugees, migrants, LGBTI people, or Indigenous Australians.
  4. Highlight similarities between people, rather than differences.

TAKE A LOOK – What it’s like in my shoes



TAKE A LOOK – We have more things uniting us than dividing us

3. Celebrate Diversity

It’s not news that Australia is made up of people from different nationalities, cultures and religions. In fact, 30% of Australians were born in another country and 20% speak two or more languages at home. Diversity is part of everyday Australian life.

This is your chance to showcase and celebrate that everyday diversity – whether it’s at your local café, your school, or your neighbourhood.


  1. Tell stories about relationships and friendships that cross racial, ethnic, religious or other barriers.
  2. Show the value of diversity in your community – what makes it great?
  3. Document day-to-day instances of cultural or other exchanges.


Ready to get cracking?

Download the Creator Guide
1. Create your video
2. Hashtag #ShareSomeGood
3. Share on YouTube